Meet the Team

She Plays began as a dream for Ashley Hart in May 2018 as she was changing careers and wanting to find a new way to make a difference in the world. It became a reality in February 2019 when two of her best friends, Joy Crook and Stephanie Lane, joined forces to build the company from scratch. Equipped with Joy’s MBA experience, Stephanie’s marketing expertise and Ashley’s management background, She Plays officially launched into the world!

We are here today because of the dedication of our co-founders and an incredibly supportive start-up community in downtown Orlando, FL. She Plays has participated in the Ideation and Seed Stage Accelerator Programs with StarterStudio, the Hatch Sprint Accelerator in Asheville, NC, and is an active member of the Fantasy Sports & Gaming Association (FSGA). Ashley is on the Board of Directors.

We are grateful for the mentors we have met and continue to work with, as well as other entrepreneurs who inspire us daily. With a big move to Los Angeles, CA in February 2023, the She Plays team is excited for the year ahead and the work we get to do to bring women’s sports to the forefront.

Check out the team that is leading the way for She Plays today. If you have any interest in joining the team, please feel free to reach out to us!


Ashley is an avid sports fan, participant, and fantasy sports player. She grew up playing basketball and soccer and continues to dabble in them today. She earned a double Bachelor of Arts degree from Wake Forest in Spanish and Religion.

Ashley worked in the nonprofit industry for a decade, finishing out her last four years as a county manager. She essentially ran her own nonprofit and managed teams of people who covered finance, customer service, human resources, marketing, event planning, etc. Ashley now lives in Los Angeles, CA where she is excited to be a part of the start-up community and the incredible sports industry located there.


Preston is an actor, dancer, and writer by trade with a closet passion for all things women’s sports. She is a North Carolina native and an alum of Interlochen Arts Academy, the National Theater Institute, and the University of Minnesota, where she graduated with a degree in Cultural Studies and Comparative Literature. Preston has also been coaching high school volleyball for three years, and wants to help create a better future in sports for those players she has come to know and love. She hopes to use her artistic skill to help She Plays bring women in sports the recognition, respect, and pay they deserve.


We are looking to add to our team! If you love the mission of She Plays and want to join the crew, please click on the button/role below that best matches up with your talents and passions.

We’d love to chat! Thanks!